In the early 1970s, Paolo (Paul) Dini, Gian Ludovico's eldest son, during a trip to a small sailmaker's workshop in Maine found a sail from an old 18th-century clipper that caught his attention: the inscription read "Paul & Shark". This is where it all began. 

The brand's mission has always been the pursuit of excellence in both the quality of materials and manufacturing. This mission has today made Paul & Shark a lifestyle and responsible brand inspired by the ocean, with a contemporary vision of style that carries in its DNA the respect for the Planet.

Offering superior durability to the elements, with several exclusive patented yarns, that are built to endure, whilst still staying firm to true Italian fashion.

Today the brand is a huge international company, trading in 73 countries, with flagship stores in all major cultural iconic venues, such as Beverly hill, Rodeo Drive, Paris, Milan to name but a few.

Over the years of trading,  Paul & Shark have developed prestigious partnerships with several brands such as Balenciaga and Dior, developing and evolving fashion to new levels. 
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Paul & Shark’s keen eye to detail, quality and design has ensured that it remains to this day, one of the most iconic sportswear brands in the fashion industry.